Shein красноярск

Under Italian legislation, companies found in breach of consumer rights rules face fines ranging from 5,000 euros to 10 million euros ($5,590-$11.2 million).

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“We’re going through a green claims correction period, where companies are either going to be investigated and fined, or they go away and get the data to really substantiate and accurately communicate specific claims,” said Abbie Morris, CEO of Compare Ethics, which checks green claims compliance for clients like Reformation and New Look.

—Elisa Anzolin and Helen Reid, Reuters

Founded in China, Shein is known for its cheap tops and dresses. Its treatment of workers and environmental record have come under increased scrutiny following reports that it could list its shares in London.

Italy’s antitrust body, which is in charge of consumer protection as well as competition issues, recently opened investigations into online search giant Google and luxury brands Armani and Dior.

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It also said that Shein’s website appeared to emphasise a commitment to decarbonisation which seems to be contradicted by the increase in greenhouse gas emissions shown in Shein‘s sustainability reports for 2022 and 2023.

Shein has its Europe, Middle East and Africa headquarters in Dublin. Its global headquarters are in Singapore.

Under European Union anti-greenwashing regulations that came into force this year, companies are banned from making vague environmental claims about their products.

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Under European Union anti-greenwashing regulations that came into force this year and will apply in all member states in two years’ time, companies are banned from making vague environmental claims about their products, like labelling them “energy efficient” or “environmentally friendly” if they don’t provide evidence to back them up.

Shein logo and its web shop are seen in this illustration taken, May 16, 2024. [Photo: Reuters/Dado Ruvic/Illustration//File Photo]

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The probe is the latest in a string of investigations by regulators across Europe into potentially misleading environmental claims by companies, as new European Union regulation seeks to crack down on greenwashing.

Shein, in its statement, said it was committed to complying with laws and regulations in the markets where it operates and to maintaining transparency with its customers.

Italy’s antitrust agency has launched an investigation into a Dublin-based company that operates Shein‘s website and app over possibly misleading environmental claims made on the fast-fashion retailer’s website.

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The Italian authority said some information the website gives about Shein’s ‘evoluSHEIN’ collection could mislead consumers about the amount of “green” fabrics used, while also failing to inform them that the garments are not recyclable.

The investigation targets Infinite Styles Services CO. Limited and accuses Shein’s website of trying “to convey an image of production and commercial sustainability of its garments through generic, vague, confusing and/or misleading environmental claims,” the antitrust agency said in a statement.

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Shein said it was “ready to cooperate openly with relevant Italian authorities, providing the necessary support and information to address any inquiries”.

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Источники:

https://www.sheingroup.com/&rut=c4a9703fb9eb66f3209b94c29cca54a3872838abdb27bcc2f5b7654f5cadde01
https://www.fastcompany.com/91197824/shein-italy-greenwashing-probe-website&rut=537674aac385a1acb24e2c01e3fbf4a5a56a8f02b6a4860ef2e8a38c6b1c66d7
https://www.bbc.com/news/articles/cje3wg2z7x5o&rut=272c3aaeb6d268de56bd4c22d2b23145e4eb14ade23e905995ec05e39659926f
https://apnews.com/article/shein-environmental-green-washing-italy-1a570bf8ec67234330719af100ed2093&rut=6a7dd5e5b0dd765b44dbf48cf8b8f9964b710d2f8a7647a2bc9ba0c2f95e09bc
https://www.bbc.com/news/articles/ckgny3vm6d1o&rut=2bebe867d56a4ed51c6af65239f6325bc33f30c2580e3f9910dca54cdaea6a77
https://en.wikipedia.org/wiki/Shein&rut=41f25e923f4d4fbf6db84939d8178bcd3d9cb9833885e40853b7dc5f3977c388
https://fortune.com/europe/2024/09/26/hm-missed-profit-targets-gloomy-summer-competition-shein-charli-xcx/&rut=e3d3c627d95934c113c1f3e80372c1f59488b5fb478e4c66270406a91b0d162d
https://www.boston25news.com/news/shein-faces-scrutiny/LOVA2OG6JBHKNK73T7EI5OLHGY/&rut=c55672a0862411a93e0cda9561ef4a255be4eba57e4ce8996f7527f981bb91fe
https://us.shein.com/Clothing-c-2035.html&rut=f9406208876a4c4a01a8239a42627319ba51196496519fe39c9187b5350cffc3