Shein белгород

With an astounding estimated revenue of over $15 billion in 2021, Shein has taken the fashion world by storm since it was founded by Chris Xu back in 2012 (via Reuters). Shein is one of many fast-fashion retailers nowadays, but the company is unique in the sheer number of new styles it uploads to its website each and every single day. According to a 2022 Wired report, this number is a shocking 6,000, whereas other fast-fashion brands like Gap, H&M, and Zara typically offer somewhere between 30 to 100 new styles within the same time period. Clearly, this model works for Shein, because, according to Earnest Research, the retailer now tops every fast-fashion brand in market shares.

As a fast-fashion company, Shein’s practices are innately bad for the environment

Producing clothes, in itself, negatively impacts the environment in a number of ways. For one thing, polyester — a material that Greenpeace predicts is used in 60% of modern clothing — emits more greenhouse gases (like CO2) than alternative materials, like cotton (via World Research Institute). Also, when washed, polyester releases microplastics (which can take decades to centuries to break down) into the ocean, harming marine and human species when ingested, per The Guardian. Apart from this, the fashion industry is the second largest industry in terms of its water consumption, which makes sense considering that just one pair of jeans requires nearly 2,000 gallons of water to produce (via National Geographic).

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Fast fashion, which refers to inexpensive and trendy clothes being produced at an inhumane speed to meet public demand, especially damages the environment due to the mind-blowing abundance of clothing being produced in such a short time period. A McKinsey Sustainability article found that clothing production doubled between 2000 and 2014, and people now keep their clothes for only half as long as they did back in 2000. Because of this, millions of tons of clothing end up in landfills each year.

While the fashion industry — most specifically, the fast-fashion industry — isn’t the sole cause of the world’s environmental issues, it is a major factor. If its growth continues as it’s projected to, the Ellen MacArther Foundation predicts that its environmental impacts will be drastic. As Vauhini Vara wrote in Wired, «This [damage] isn’t unique to Shein, but Shein’s success makes it especially notable.»

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Источники:

https://www.instagram.com/shein_russia/&rut=a8607fbdd371856cf1c4af25bad097805222a757ade0ae8a26f2fc8c32195dee
https://www.thelist.com/1003638/before-shopping-at-shein-again-heres-everything-you-need-to-know/&rut=4ce06d0e9be20c29276b4e3240980f19422f0fb012f64d45077e57ce8c40254e
https://www.instagram.com/sheinofficial/&rut=4b4e58a563069d9ef27fa20736adae862db9b35e1a8bc941852b6515a67d89af
https://en.wikipedia.org/wiki/Shein&rut=909a7d55ea0c915ed170afa80455d84f63ac9da576d1316f4ab956cc4770302f
https://www.sheingroup.com/about-us/shein-at-a-glance/&rut=246eb0372e101b2c78ea45ca4cf936daa116cdaff17640d48933c5fc3753d769
https://www.sheingroup.com/about-us/our-global-presence/&rut=a297efac00ced5818963a817dcbc9b9a3d60014a6688958ea61ed03f3aecce51
https://ru.wikipedia.org/wiki/Shein&rut=62b844ac65c804ccb896fc4081b19167ab6c8951c13480ab0ceaa270a0f5c085
https://www.sheingroup.com/&rut=766dfe48ae73805a084348ff573f21f42d1a119db0bb08af75376f5647551d77
https://www.straitstimes.com/business/companies-markets/shein-to-hold-roadshows-soon-ahead-of-london-ipo-sources-say&rut=858ec01487ae76f79b881bc757205fdd8bb8e29aebadd69f4a09177148cfc409